GIOVANNI L.A. Hold Styling Gel - Strong Hold, Vegan Hair Gel for Women and Men

GIOVANNI L.A. Hold Styling Gel ensures a secure shape and extreme, stylized hold. With GIOVANNI's strongest gel, you can grab onto style and hold on tight, taking hold to the extreme so you can stand firm in the spotlight. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores and is now the #1 selling Hair Care line in the United States Natural Products Industry.

Arthur Guidotti, the pioneer behind the brand, had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills, and by the 1960s, he had opened his own salon, called On Sunset, which became a bustling hit with many Hollywood celebrities, including Lucille Ball.

Since 1979, the GIOVANNI Rule of Balance has been their commitment to making each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is dedicated to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.

GIOVANNI's L.A. Hold Styling Gel is designed for firm hold, controlling frizz with authority. Simply work this gel through damp or dry hair and style as desired for a professional finish. It can also be combined with LA Hold Hair Spritz for the ultimate style.

The L.A. Hold Styling Gel defines your curls and adds shine without dulling or stripping color from hair. The surface enhancers allow your hair to shine brilliantly, and the gel is made with Aloe Vera, Vitamin E, Sunflower Seed Oil, Lavender, and Thyme.

GIOVANNI products are vegan-friendly and Leaping Bunny Certified cruelty-free, never tested on animals, and come in sophisticated recyclable packaging. GIOVANNI is bridging the gap between natural and salon-quality hair care, always striving to use the very best ingredients and focused on high performance.

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